While bumper stickers, yard signs and Facebook posts are liberties we cherish as free speech, none of these change hearts and minds when it comes to the cause or candidate we champion …personal relationships do.

The fall political season is in full force, and with each year seeming more polarizing than the last, this year is no exception. In pre-social media days, we only had bumper stickers and yard signs at our disposal to passive-aggressively show our allegiances. But to share our personal opinions or have a debate with someone we actually had to talk to the person- either face to face, by phone, or sit down and rant over email. Each of these options usually allowed for more reasoned outcomes because saying something to someone’s face takes a little more tact, picking up the phone was work, and by the time an email was written one would have had some time to cool off.

Enter social media into the mix…